The Epic Games Launched Their Own Store

December 7, 2018
The Epic Games Launched Their Own Store
Image source: Epic Games Store

The Epic Games announced on their website that their store is now open and that it already has high-quality games from various developers. They also stated that in 2019. the store will feature one free game every two weeks. They formulated their care about gamers and developers through the goal they consider to be the main motive for starting this project:

"Our goal is to bring you great games, and to give game developers a better deal: they receive 88% of the money you spend, versus only 70% elsewhere. This helps developers succeed and make more of the games you love."

First games that are already available on the store are Hades by Supergiant Games, Ashen by Annapurna/A44, and Hello Neighbor: Hide and Seek by tinyBuild.

About free games that will be featured on the store, Epic Games explained that they are "funding these free releases so you always have something new to come and check out," and announced the first ones. The first free game - Subnautica will be available from Dec 14th to Dec 27th, and it will be followed by Super Meat Boy from Dec 28th to Jan 10th.

Epic Games gained enough thanks to Frotnite and decided to make the online store that will have fair economics, and a direct relationship with players.


Image source: Epic Games Store


These are the main principles they specified on their website:

"All Developers Earn 88%
Developers receive 88% of revenue. There are no tiers or thresholds. Epic takes 12%. And if you’re using Unreal Engine, Epic will cover the 5% engine royalty for sales on the Epic Games store, out of Epic’s 12%.

Have a Direct Relationship With Players
People who buy your games automatically subscribe to your newsfeed so you can reach them with game updates and news about upcoming releases. The newsfeed is front-and-center. You’ll also be able to reach your players through email, if they choose to share it.

Connect with Creators
YouTube content creators, Twitch streamers, bloggers, and others are at the leading edge of game discovery. The 10,000-strong Epic Games Support-A-Creator program helps you reach creators, so they can help you reach players. If you opt to participate, creators who refer players to buy your game will receive a share of the revenue that you set (tracked by code or affiliate marketing link). To jumpstart the creator economy, Epic will cover the first 5% of creator revenue-sharing for the first 24 months.

Developers Control Their Game Pages
As a developer, you control your game page and your newsfeed. There will be no store-placed ads or cross-marketing of competing games on your page, and no paid ads in search results.

All Engines Are Welcome
The Epic Games store is open to games built with any engine, and the first releases span Unreal, Unity and internal engines.

When You Succeed, We Succeed
We’ve built this store and its economic model so that Epic’s interests are aligned with your interests. Because of the high volume of Fortnite transactions, we can process store payments, serve bandwidth, and support customers very efficiently. From Epic’s 12% store fee, we’ll have a profitable business we’ll grow and reinvest in for years to come!"