The Division 2 - Epic Games Store Exclusivity Was Great for Ubisoft

May 17, 2019
The Division 2 - Epic Games Store Exclusivity Was Great for Ubisoft

The decision to release Tom Clancy's The Division 2 on the Epic Store and Uplay paid off, people wanting to avoid the Epic Store have driven up the sales on Uplay.

Gamers have voiced their concerns over the Epic Games Store and it’s pretty obvious they want to avoid it. Because of this, The Division 2 sold ten times better on Uplay than the first game. Since the sales were on their own platform, they didn’t have to pay a merchant’s cut, 12% and 30% for the Epic Games Store and Steam respectively, which increases their profit.

Even though it sold well on PC, PS4 and Xbox One sales did not meet expectations. Ubisoft CFO, Frederick Dugue, commented on this saying that it was due to an unexpectedly competitive market, but that they do expect the game to “grow and gain tractionwith constant updates.

Sales might have fallen short, but players are enjoying the game and season pass sales are strong. This does legitimize the expectation for the game to slowly grow over time.