Tencent is calling it quits for the mobile version of PUBG in China after they failed to receive approval for monetization from the Chinese government.
Even though PUBG is insanely popular, Tencent hasn’t earned a cent from it at home. The Chinese government took a stance against gaming and because of that, every title has to be approved by officials before being released.
Players received a message when logging in saying that the testing period for PUBG has ended and directed them towards downloading and migrating their account to a different game, Game for Peace.
Game for Peace went under the radar until it received approval from authorities in April. It’s one of the only games to receive approval from the State Administration of Press and Publication (SAPP) and a closer look shows exactly why it received it.
Game for Peace is more in line with Chinese regulations, the violence has been toned down and there is no blood. Something that also probably helped is that it’s being promoted as a “military skills competition game,” and claims to have had help from China’s air force recruitment center. What helped, even more, is that the loading screens feature recruitment notices for China’s air force.
Besides the promotional material that is part of the game, Tencent implemented its anti-addiction system because of which players under the age of 18 are limited to two hours of gameplay while players younger than 16 can’t play it at all.
Chances are that Tencent isn’t happy about it either, but that it’s simply something they had to do. PUBG always had very slim chances of being approved due to the fact that it was licensed from South Korea’s Bluehole, so this was the only way they could make money.
This is definitely going to shake things up for EA and their plans to bring Apex Legends to China.