Mad Catz announced today an exclusive distribution agreement with Beijing Rong Sen Century Tech, specialist distributors in PC and gaming peripherals in China.
Distributing the full range of Mad Catz gaming hardware including R.A.T. Mice and S.T.R.I.K.E. Gaming Keyboards, Beijing Rong Sen Century Tech will be retailing Mad Catz products on the biggest e-commerce platforms in China, JD.com and Tmall. The range will be available across the country later this year.
In addition to re-establishing the Mad Catz brand in China, Beijing Rong Sen Century is also managing an online community for Mad Catz fans, where gamers will be able to give and exchange feedback, ask questions and just talk in general.
Richard Yang, General Manager of Beijing Rong Sen Century Tech commented, “Working with Mad Catz is an excellent opportunity that we’re pleased to be a part of, bringing their industry-leading products to gamers across China. With our 10 years’ experience in Chinese e-commerce and established distribution network, we’re confident that we can deliver real growth for the Mad Catz brand and look forward to bringing their upcoming range of new hardware to market.”
Joane Huang, Senior Director of Sales and Marketing for Mad Catz Global Limited commented, “The gaming communities in China have long-awaited the return of Mad Catz, and we’re pleased to partner with Beijing Rong Sen Century to deliver the gamers what they want: new, innovative gaming hardware. We look forward to gamers’ feedback and are excited to tap into the potential that the Chinese market holds.”