Ubisoft has decided to celebrate the 10th birthday of its game Just Dance by helping raise money for dementia research.
Ubisoft partnered up with Alzheimer's Research UK to create a short movie #JustDanceMemories and will donate money in the following way. For every time this inspiring video is shared on Facebook, retweeted on Twitter, and commented on Instagram, Ubisoft is going to donate £1 to dementia research, up to £30,000.
The movie tells a touching story of Alzheimer's Research UK supporters, Lynne, and her mom Anne who has been diagnosed with Alzheimer's disease. It shows us how dancing and Just Dance fit into their lives and help them cope with this awful disease. It also shows how this game has helped families and friends connect and create wonderful memories.
So, if you have 90 seconds to watch the video, check it out. And, if you want to help too, share it, retweet it or leave a comment on Instagram.
You can see how much money has been raised so far and find out more about this campaign and Alzheimer's Research UK charity on the official website.
Just Dance 2020 is available now on Nintendo Switch, PlayStation 4, Xbox One and the Wii. It will also be available on Google Stadia on November 19.