When I think about personal branding in Esports, Ginni Lou comes to mind. She seems to have effortlessly made herself synonymous with all things related to Street Fighter's psycho-powered final boss, M. Bison.
Ginni has done some impressive work within the Fighting Game Community; she's constantly collaborating and producing content for some of the most influential organizations in ESPORTS and putting her unique touch on every creative project she takes on.
Ginni is truly an inspirational spark in gaming and her brilliant charm could be felt in our interview. There is no doubt that she will continue to impact the industry as she expands. Check out our interview where I get to know her a bit better.
Him - Hi, how's it going?
Ginni Lou - It's going pretty good, not gonna lie! Just keeping really busy at the moment, but that's honestly a blessing, haha.
Him - Can you tell our readers about you? Those who may not be familiar? How would you describe yourself and what you do?
Ginni Lou - My name is Virginia Glaze, but I've gone by my nickname, Ginni Lou, ever since I was a baby. It's probably how people know me best. I consider myself an esports and entertainment writer: I got my start in the fighting game community and currently work for the 2019 Capcom Pro Tour and 2019 Dragon Ball FighterZ World Tour. I've also worked for Red Bull Esports and Shoryuken in the past. I also cosplay from time to time, but I wouldn't call myself a professional cosplayer by any means: it's just fun, for me.
Him - So I've known you to be a cosplayer and writer. Are your favorite stories and inspirations coming from fighting games or from somewhere else?
Ginni Lou - I get a ton of inspiration from the FGC. My entire life changed when I discovered fighting games, and when I realized that FGC journalism was a viable path, I knew then that I wanted to use my skills to help put our community on the map. Any story I work on serves as a mouthpiece for our community.
Him - I know you have a ton of ideas and get inspired by so much-- how do you decide which projects to work on?
Ginni Lou - When I used to do freelance work for outlets like SRK and Red Bull Esports, I would generally take a look at the conversations happening within the FGC - which is basically just scrolling through Twitter, for me. If I saw a hot topic or a really popular player at the time, I'd reel them in for an interview about an ongoing subject. I think I wrote an article about Cuddle Core's Tekken breakthrough during ELEAGUE 2018. That was a great article because she was really popular after performing well at that tournament series.
Him - What are your top 5 favorite games?
Ginni Lou - Hmmm, let's see:
1) Okami, hands down. The best game of all time with the best soundtrack ever.
2) Castlevania: Symphony of the Night. That game is so addicting and the pixel art is beautiful!
3) Snatcher. Another beautiful game with great art and a Cyberpunk story.
4) Ultra Street Fighter IV, as it was the game that changed my life!
5) The first Ace Attorney game. I've just started playing the series and I'm in love.
Him - Can we expect some Cyberpunk or Techwear inspired cosplay or writing from you in the future?
Ginni Lou - Haha, oh geez. I'm really a fan of what I consider to be "pure" Cyberpunk stuff, like, Cyberpunk 2077 doesn't really hit that note for me. I consider the original Blade Runner, Snatcher, and Cyber City Oedo 808 to be true cyberpunk, along with William Gibson's "Neuromancer," among his other works. Probably won't be doing any tech wear though!
As for Cyberpunk writing, I do have a novel in mind for a Cyberpunk story, but I can't say when I'll really start cranking it out.
Him - Considering all your talents and interests, what do you think a long term goal for you is? Costume design? Growing as an author?
Ginni Lou - My long-term goal is to work with a game developer on their esports program, or perhaps even building a story for a game. I want to make a concrete difference in the series I love. I am also currently working on the manuscript for my novel, which I hope to publish someday!
Him - What's your biggest win in Esports or the FGC? Biggest Challenge?
Ginni Lou - My biggest hope for the FGC is for us to get as big as boxing or the UFC, currently. Esports is booming, but the FGC is growing steadily, as always, but I think that makes us different in a good way. I want to see us be super popular someday, and I hope my work helps with that.
Him - What inspires you the most in your field of work?
Ginni Lou - My love for fighting games and the FGC inspire me, as well as my love for Street Fighter's M. Bison. It's funny - if I didn't love Bison as much as I do, I don't think I'd be here right now! I love Street Fighter so much that I pursued it to the ends of the earth, and here I am!
Him - What projects are you currently working on?
Ginni Lou - Currently, I'm writing for the 2019 Capcom Pro Tour and the 2019 Dragon Ball FighterZ World Tour. Basically, I interview top players and recap big tournaments. It's a lot of fun, and it's the work I'm truly most passionate about doing. I wouldn't want to be doing anything else!
Him - Anything else you want our readers to know about Ginni Lou?
Ginni Lou - Just know that I'm Lord Bison's Top Doll!