GameRefinery Launches Its New Player Motivations and Archetypes Feature

May 21, 2020
GameRefinery Launches Its New Player Motivations and Archetypes Feature

Mobile game insight and analytics specialist GameRefinery announced the launch of its ‘Player Motivations and Archetypes’ feature. A first in the world of mobile game feature analytics, the new tool gives mobile game developers, investors, and marketers insight into the different types of people that are playing mobile games.

Each one of the hundreds of thousands of games being tracked on the GameRefinery platform now contains in-depth data on which of the eight available player archetypes the game appeals to, as well as providing a list of different motivations.

‘Player Motivations and Archetypes’ aims to give developers an in-depth understanding of how to deliver the best experience that resonates with their player base. Developers can then identify specific game features across all App Store games that attract certain types of players/archetypes, such as in-game design capabilities, brainteasers, treasure hunts, strategy, etc. This new feature will be provided as an add-on to the platform’s existing game analytic capabilities.

This level of insight into what motivates players and what they expect from a mobile game plays a crucial role in the decision-making process of a game publisher,” said Markus Råmark, Co-Founder and CEO at GameRefinery. “Merging motivational insights with our existing data like game features and subgenres, will provide developers and publishers with a full and unique picture of a game’s DNA and potential.

GamereRefinery developed the new feature by interviewing over 10,000 gamers in different countries and then linked the insight with its existing data as well as applying data science and statistical modelling. The depth of insight generated means that GameRefinery can estimate which motivational drivers are behind a game’s specific performance and audience. For example, GameRefinery’s data suggests that Fortnite caters to “Thrill Seekers”, “Skill Masters”, “Kings of the Hill”, but is not likely to appeal as much to players who are motivated by “Thinking”.

This feature is already available to existing and new customers as an additional paid feature, with motivations being released first for US games.