The South Korean global game exhibition announced their most successful event in 2019 with over 240,000 visitors.
The largest South Korean game exhibition, co-organized by K-GAMES and Busan IT Promotion Agency, set another record in 2019, as revealed by the G-STAR Organization committee this week.
This year’s event was characterized by the attendance of international game publishers and the active participation of rising Korean game studios.
Supercell participated as the main Diamond Sponsor, showcasing Brawl Stars. The booth was located in the center of the exhibition hall and attracted visitors immediately. Developed by Helsinki-based Supercell, Brawl Stars is one of the most popular mobile games in South Korea specifically and Asia in general.
Krafton/PUBG participated as the Platinum Sponsor. PUBG presented two exhibitions, one in front of the main hall, and a special space inside called “FACE: PUBG” in the B2C hall, which showcased the artistic achievements of fans.
Many publishers announced new games too. Pearl Abyss revealed four games – collectible open world MMO DokeV, action battle royale game Shadow Arena, exosuit MMO shooter Plan B, and epic fantasy MMORPG Crimson Desert.
Meanwhile Netmarble also announced four games: A3: Still Alive, a 30-player battle royale title; Magic: Mana Strike, a RTS mobile game; Second Country; and Seven Knight Revolution.
The major eSport events were as popular at this year’s G-STAR.
The Brawl Stars World Final took place in the auditorium, and was one of the most popular events. In the B2C hall, Apreeca TV, Angel Games, X.D Global Limited hosted their own eSport event.
In the outdoor plaza, the Busan eSport Club Competition – hosted by the Busan IT Promotion Agency and Busan City – wowed attendees.
Many side events added variety and entertainment. In the G-STAR outdoor plaza, a pedestrian-friendly street in front of Bexco, a number of activities ran throughout the week, including Cosplay Awards, Cosplay Experience, Creator Talk Show, DJ Busking, and more.
The first G-STAR Indie Showcase event attracted many indie developers and studios from around the world. A select 29 participated in the competition. Gamers voted for their favorites, resulting in wins for ReRoad from Rabbithole Games and Ratropolis from Kasselgames (first and second places respectively).
The grand total of visitors G-STAR was 244,309. The official B2B programs also set records. G-CON increased its sessions to 34, including four keynote talks. There were 4,733 visitors during its two-day conference.
In the Game Investment Market, 35 developers, five investment companies and 19 publishers participated. In total, 110 investment meetings took place.
Mr Shin Chul Kang, the chairman of K-GAMES and G-STAR Organization Committee, said, “The main achievement of G-STAR 2019 is that it truly became a major international game exhibition. A major international game company became the main sponsor of G-STAR for the second consecutive year, which shows the importance of G-STAR at a global level.
Also, many new publishers and developers became exhibitors and participants. G-STAR appreciates the interest and involvement of the international gaming companies and the games community. We will continuously try to be the best platform to represent the most updated global gaming trends, and the best festival for the international gaming community.”