ESRB has introduced a modified label for in-Game Purchases that will now also say “includes random items” if a certain game contains loot boxes that can be bought for real money.
This label will be assigned to all games in which players can buy any randomized elements, such as loot boxes, gacha games, item or card packs, prize wheels, treasure chests, etc.
“Since adding the In-Game Purchases notice to ratings assigned to physical games many game consumers and enthusiasts (not necessarily parents) have reached out to us asking the ESRB to include additional information to identify games that include randomized purchases. The In-Game Purchases (Includes Random Items) Interactive Element was developed in response to those requests,” it is revealed in a blog post on the official website.
It is also said the label doesn’t say loot boxes because this term “doesn’t encompass all types of randomized in-game purchase mechanics.” Moreover, they didn’t want to confuse consumers who may not know what a loot box is.