Pac-Man, one of the most beloved and popular games, is turning 40 next year!
Bandai Namco Entertainment invites Pac-Man fans around the world to “Join the PAC” and start getting ready for a year-long celebration in 2020 to commemorate Pac-Man’s 40th Anniversary as pop culture and video game icon.
Pac-Man first appeared on May 22, 1980. It immediately gained huge popularity and won the hearts of many, many people. It became popular first in video game arcades, then on the pop culture stage with the hit song “PAC-MAN Fever” and through an array of branding and entertainment appearances.
Pac-Man’s 40th Anniversary celebration in 2020 includes the debut of a new Pac-Man 40th Anniversary theme song, composed by world-renowned Japanese Techno artist Ken Ishii. It is accompanied by a music video directed by Yuichi Kodama, who has won awards at the Cannes International Advertising Festival, the Clio Awards, and the One Show Interactive.
Multiple branding crossovers with Kipling, Champion, TIMEX, and BAIT will become available throughout the year. Fans will also be able to “Join the PAC” at celebratory events taking place throughout the year around the world.
“Everyone at Bandai Namco Entertainment is extremely proud and excited to celebrate 40 years of PAC-MAN, not just a video game icon, but a true cultural icon,” said Chris Gilbert, Senior Vice President of Sales and General Manager at Bandai Namco Entertainment America.
“2020 will be a monumental year as we celebrate PAC-MAN’s birthday all year long with ground-breaking brand partnerships, a new theme song, and engaging events around the globe.”
If you want to get a sneak peek at the activities, partnerships, and surprises Bandai Namco is preparing, follow the official website. Also, you can stop by this weekend at the Pac-Man exhibit at ComplexCon taking place on November 2 and 3 at the Long Beach Convention & Entertainment Center in Long Beach, California.