One of the world's most iconic brands Atari, famous for developing 'Pac Man' and 'Tetris', partnered with Animoca Brands Limited to launch blockchain-based versions of popular mobile games 'RollerCoaster Tycoon Touch' and 'Goon Squad'. Animoca Brands will produce and publish blockchain versions of the two Atari game titles globally, excluding China, Hong Kong, Taiwan, and Macau.
The new titles will feature the integration of non-fungible tokens (NFTs).
Frédéric Chesnais, the main shareholder and CEO of Atari, commented: “We are proud and delighted to enter into this long-term and strategic relationship with Animoca Brands, which also allows us to become a shareholder in one of the most exciting innovators in the world of decentralized gaming. We hope that this agreement paves the way to further cooperation on other Atari products.”
Additionally, Animoca Brands and Atari entered into a memorandum of understanding to develop a strategic partnership to explore mutual opportunities in gaming, product development, blockchain, and other areas.
“This deal marks a special moment for me because I started my career working with Atari and using Atari computers. The RollerCoaster Tycoon franchise is, like many of Atari’s properties, a true evergreen, having been around for two decades. Given the strategic and commercial elements of this incredibly fun simulation, it is a perfect candidate for blockchain adaptation”, said Yat Siu, the co-founder and chairman of Animoca Brands.
'RollerCoaster Tycoon Touch' has over 19 million downloads globally and has benefited from the successful launch of the water park expansion in July 2018, as well as the addition of new restaurant features in September 2018.
'Goon Squad' drops players into an underworld ruled by mobsters, gambling, and fast-paced card battles. Players plot a path from lowly Goon to all-powerful Godfather in this free-to-play title, collecting cards to rise through the ranks and build the ultimate criminal empire.
Atari, comprised of Atari SA and its subsidiaries, is a global interactive entertainment and multiplatform licensing group. Founded in 1972, Atari owns and/or manages a portfolio of more than 200 games and franchises, including globally known brands such as 'Asteroids', 'Centipede', 'Missile Command' or 'Pong'. From this important portfolio of intellectual properties Atari delivers attractive online games for smartphones, tablets, and other connected devices. Atari also develops and distributes interactive entertainment for Microsoft and Sony game consoles.
Animoca Brands leverages gamification, blockchain, and artificial intelligence technologies to develop and publish a broad portfolio of mobile products including games such as The Sandbox, Crazy Kings, and Crazy Defense Heroes as well as products based on popular intellectual properties such as Garfield, Thomas & Friends, Ever After High and Doraemon. Animoca Brands is also the exclusive China distributor of CryptoKitties.